I’m Rachi. You’re Rachi. Everyone who believes they are not restricted to dress a certain way because society asks for them to do so merely to ‘fit in’, is Rachi. The brand was started with the strict aim of producing a brand that would be high in quality, a part of the trend (keep in mind, following the trend is not necessarily the goal) and still maintain the luxury aspect that one would want from a brand. All of that said in easier words; Rachi was made to redefine. Redefine fashion and redefine you.